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A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Born Florence, she traveled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910. Elizabeth's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature to develop a woman's finest natural assets. Miss Arden developed the first travel-size beauty products, and was the first to train and send out traveling demonstrators and saleswomen.